What Is Labubu?

Labubu (pronounced “lah‑BOO‑boo”) is the fantastical brainchild of Hong Kong artist Kasing Lung. Originally sketched for his series The Monsters, Labubu emerged as a breakout star thanks to a partnership with Pop Mart—the Chinese lifestyle and designer toy brand responsible for catapulting it into global cult status.

It’s not just cute—it’s a touch creepy in the most lovable way. Labubu’s wide eyes, jagged grin, and elf-like ears combine to form a character that’s full of chaotic charm. The plushes and vinyls are unmissably expressive, from devil-may-care sleepy Labubu to ultra-rare holographic editions.

Types of Labubu You Should Know

Labubu doesn’t stick to one look—and that’s exactly the point. There are hundreds of variants, from plushies to vinyl figurines, but a few editions stand out in the collector community:

1. Labubu Exciting Macaron Series

This adorable pastel keychain line is pocket-sized and loaded with personality. Think moody purples, soft pistachio greens, and bubblegum pinks with expressive faces that range from bashful to bash-you-up.

2. Labubu Wings of Fortune

A glittering collectible that features angelic wings, celestial detailing, and ethereal expressions. These are often styled as lucky charms or shelf sitters.

3. Labubu Fall in Wild

Jungle-core meets cottagecore. These plush Labubus wear leaf crowns, textured cloaks, and animal prints—perfect for those who love earth-toned interiors.

4. Labubu x Coca-Cola Collaboration

Winter-inspired with red hoodie details and snow-globe accessories. These pieces are especially collectible and only available during seasonal drops.

How to Style Labubu in Your Everyday Life

You might not wear Labubu on your body—but you can absolutely wear it in your aesthetic.

The Fashion Pop

Start with a keychain version from the Macaron Series. Clip it onto your favorite mini crossbody or oversized tote. The bold shapes and eccentric grin give contrast to structured or minimal bags, making it an intentional style moment.

Styling Tip: A glossy black puffer bag + a fluffy pink Labubu keychain = instant cool-girl edge.

The Desk Vibe

For home and office aesthetics, try a vinyl figure from the Wings of Fortune or Fall in Wild series. Place them next to a small vase or incense tray to create a calming, playful vignette.

When to Show Off Your Labubu

Here’s how to work it into your everyday:

• At Work: A micro plush on your ID badge lanyard or desk adds personality without crossing into kitsch.
• On Travel: Use it as your travel mascot—clip it to your backpack and photograph it against scenic backdrops. The photo op possibilities are endless.
• As a Gift: Surprise a friend with a blind box from the latest drop. There’s something thrilling about opening one up without knowing which design you’ll get.

How to Care for Your Labubu

Keep your collector’s item in mint condition (or close to it):

• For Plush Labubus: Spot-clean with a damp microfiber cloth. Avoid machine washing unless it’s listed as safe on the label. To restore fluff, use a fabric steamer lightly and comb with a soft toothbrush.
• For Vinyl Labubus: Wipe gently with a lint-free cloth or soft makeup brush to remove dust. Keep out of direct sunlight to prevent color fading.

Pro tip: Store rare editions in clear display boxes with UV protection to show them off while keeping them pristine.

Where to Buy Labubu

Labubu collectibles are notoriously fast-selling and limited in release. Here are some of the most trusted shopping links:

• Amazon – Best for verified plush versions and quick shipping.
• Temu – Excellent for rare blind box editions and seasonal sets.
• Shein – Also excellent for rare blind box eiditions and seaonsal sets.