Social Media Specialist

Vistage is seeking a Social Media Specialist to lead social media strategy, content creation, audience engagement, and organic growth initiatives across multiple digital channels. This position supports the company’s marketing objectives by creating compelling content, building brand awareness, growing online communities, and driving engagement across social platforms.

This Social Media Specialist role fits best as a moderate-phone position. While much of the work focuses on content creation, publishing, SEO support, influencer outreach, community management, and digital marketing strategy, the role also requires frequent interaction with followers, collaboration with internal departments, and reputation management activities. Communication plays an important role in daily responsibilities.

Daily responsibilities include creating and publishing content across LinkedIn, Facebook, X, Instagram, YouTube, and company blogs. The specialist develops content strategies that align with business objectives, tracks performance metrics, reports on ROI, and collaborates with marketing, sales, design, customer service, and brand teams to ensure consistency across all channels.

The position also includes managing influencer outreach programs, responding to audience inquiries, monitoring customer reviews, overseeing social media branding, supporting promotions and contests, and maintaining an active online community presence. Additional duties involve supporting SEO initiatives, assisting with blog content development, helping manage YouTube strategy, and contributing to broader digital marketing projects.

Successful candidates possess strong social media management experience, copywriting skills, content creation abilities, design experience using Canva or Photoshop, SEO knowledge, keyword research experience, and familiarity with marketing tools such as SEMrush, Sprout Social, and WordPress. Strong communication, creativity, analytical thinking, and project management skills are essential for success in this role.

Vistage offers a competitive compensation package, healthcare coverage, retirement benefits, paid time off, professional development opportunities, tuition reimbursement, and flexible work arrangements. Employees may work from home several days per week while collaborating with teams across the organization.

Overall, this position is ideal for marketing professionals who enjoy social media strategy, content creation, audience engagement, SEO, community management, and brand development within a collaborative business environment.